(Filed Under wholesale Mastectomy News). Myya.com, which describes itself as the “first, DTC insurance billable post-mastectomy brand,” launched in mid-October.

The website “allows women across the U.S. to be sized from the comfort of their home by certified mastectomy fitters, while ensuring women see themselves (size, shape, color) on their virtual shelves in an industry that hasn’t historically prioritized size or color inclusivity. Myya is also the only online boutique that can bill insurance directly for its customers.”

The company stated that it was founded by “Jasmine Jones, one of the few black women in the world to close over $1 million in venture funding.” She was herself “inspired by her grandmother’s battle with breast cancer while watching her, as so many other women have experienced, shop for her intimates in a sterile medical supply store next to the bed pans, with extremely limited options.”

In the post-operative bra category, Myya.com offers three styles, The Josie, The Marie and The Vivian, each retailing for $60. Prosthetics retail for $450 in two colors: Sienna and Cashmere. The company added that “Myya will be launching with the top-selling bras and customer’s most requested models in sizes A to O cup.”

The direct to consumer website “was incubated at Cherry Blossom Intimates,” located in Bowie, Maryland, when Jones “realized she would not be able to reach her customers in the same way due to the social distancing restrictions during the pandemic.”

“When the COVID-19 pandemic hit, I was extremely worried that I would not be able to touch another customer - I wouldn’t be able to measure them, fit them correctly, or provide them with the “best friend” our in-store shopping experience offers. That is when I knew I needed to take what we were creating in-store online.”

Customer are able to “schedule a one-on-one fitting through Myya’s telehealth platform with certified mastectomy fitters who have worked with thousands of women to help them find the perfect fit. They’ll provide guidance on how to measure and curate product suggestions based on measurements, customer preferences and where a woman is in her recovery journey. 13% of profits from select products will be given to the National Breast Cancer Foundation, with Myya already pledged to donate $25,000 this year.” — NM

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Published 10-19-2021 by Nick Monjo