(Filed Under wholesale Lingerie News). “You have never heard a bra company bragging about how great they make your back look,” declared David Berner, CFO and co-owner of Shapeez. “But that is a key element of our patented bra design, and a component to the success of our brand.”
“Unlike so many bra companies that focus only on how good they make their customers look from the front, Shapeez has always been equally concerned about how its customers look from the back and sides.”
All the bras in the Shapeez collection, starting with the very first, The Ultimate, are based on this design concept invented by co-owner Staci Berner 16 years ago, which includes an extended back and sides. “All Shapeez bras eliminate the look of back fat, bulges and visible bra lines, while at the same time providing full bra support and 360 degree shaping,” emphasized co-owner, Staci Berner. “The Ultimate was the first style I created back in 2005. It solved all of the issues I was having in a regular elastic band bra. And our four-way stretch moisture-wicking fabric keeps you cool and comfortable all day.”
That same design concept has been incorporated into every bra as the collection grew to over a dozen styles.
The company’s many before and after photos, seen with this article, clearly show how the Shapeez design concept dramatically improves the back view of its customers. Bra lines, bulges and the evidence of back fat are all eliminated and replaced with a smooth flattering look.
And hundreds of actual reviews confirm how much customers appreciate this transformation, as well as the many other positive elements of the Shapeez bras.
“I love the back and side coverage of this product. It’s so great not to have “back fat” lines on the back of any top I happen to be wearing,” declared A.H., who recently bought The Ultimate. Shopper Ana L. agreed: “It’s so very comfortable and covers all your bulges for a smooth look.” Katherine V., a long time Ultimate wearer added, “Once you buy the first one and experience how much better you look in your clothing, you’ll be hooked.”
Customer Sheryll also praised the bra, noting, “It really helps smooth out the lumps and bumps.” B.J. Sori applauded: “I’m thrilled to have found Shapeez products. I love how smooth my back looks in my clothes.”
Another style in the collection, the Tankee Long, drew similar praise from shoppers. Wrote Gail R.: “If you struggle with your bra causing rolls on your back, buy a Shapeez. Oh my, for the first time, I can wear a thinner top with no back rolls. Perfectly smooth.” Cheryl A., confirmed, “I have never been happier with a bra in my entire life. I am 70 and have been trying to hide back and side bulges for years. This bra does it all!” Added recent shopper Patricia G., “I love the way the Tankee smooths my back.”
Yet another bra in the collection received praise for how it improves all around appearance. Wrote shopper L.M., “I love the Ultimate Pretty Back Smoothing Bra shapers. I have ordered in nude and black and am very happy with the purchase. I love that the bra comes up so high in the back - right where I need that extra smoothing where other bras cause a bulge.” Stated Marcie E., “The bra makes the girls look great. It firms my mid-section, never rolls up, and is comfortable. My back looks so much better. I would not wear a T-shirt without it.”
Customer Donna P. reported The Ultimate Pretty, will “Instantly improve the fit of your clothing. I have been a satisfied customer for many years. Clothing skims over you body. Bumps and bulges disappear.” Kathryn B. is another fan. “I cannot believe it. No back fat lines. Cups are beautifully covered with just the right amount of padding. I’m back to wearing tight-fitting t-shirts again without being self-conscious.”
Crystal Q. who owns the new Comfeez bralette reported the same kind of results. “It’s so easy to wear any kind of shirt, without having to worry about bulges.”
Linda W., who owns another style, the Shapeez Silkee Long, has high praise. “This is the first bra I have had that fits well! I look SO much better in it. And I LOVE the smooth back & high underarms eliminating those annoying bulges.” Lorraine B., who recently bought the same style, agreed, “I cannot express enough how comfortable it is & how great I feel now about my back fat bulges. I still don’t like them & never will but I have outsmarted them & they are gone!”
Staci Berner summed up: “Whatever ever style you choose, Shapeez garments are based on the notion that a woman does not have to compromise to have a bra that delivers 360 degrees of shaping, smoothing, support and comfort.”
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