(Filed Under wholesale Lingerie News). Customers continue to submit five star reviews for the Comfeez bralettes that Shapeez recently introduced, as the company prepares to expand the line with a specially designed plus size collection.
“Comfort is the key to the success of Comfeez,” explained co-owner and CFO David Berner. “That’s what our customers say, over and over. Designer and CEO Staci Berner created the wire-free Comfeez, with removable cups, to provide an alternative to her original Shapeez bras, which have sewn in cups and wires for support.”
Shelley, a customer who bought a Comfeez in July, provided a typical endorsement. “So comfortable! This bralette is comfortable, cute and easy to put on. It is very supportive and feels amazing. Love it!”
Another recent customer, Stephanie M., agreed. “Loving my Comfeez racerback bralettes! I don’t wear regular bras anymore---hate the underwire and too much structure. I’ve tried many bralettes and these are the most comfortable and flattering of any I’ve tried! The pretty lace detail is a bonus and is very soft and comfortable. I’ll be buying more of these soon!”
The Comfeez bralettes are based on a patented design concept invented by Staci Berner 16 years ago. “All Shapeez bras eliminate the look of back fat, bulges and visible bra lines, while at the same time providing full bra support and 360 degree shaping,” she explained. “As with all our bras, the Comfeez bralettes will never squeeze, pinch or bind. They feel like a second skin. You may even forget you’re wearing them.”
Customer Lynda T. who bought a Comfeez in May confided in a recent review: “So Comfy! I really like this bra especially for the summer. It is great to wear with narrow strap tops and the back is also cooler.” Shopper Jenny D. agreed. “Loveeee this bra. It’s the most comfortable one I own. Plus it works well with my racer back tanks and maxis!”
David Berner said “the addition of Comfeez has greatly expanded the ways in which we related to our customers. The original Shapeez bras provide support and shaping that is superior, to other traditional bras. With Comfeez we have a product for more casual settings: lounging at home, shopping, low impact sports. Comfeez provide support but also allow for movement.”
“The addition of Comfeez has also allowed us to expand sales with our existing retail stores by offering a whole new product line. And it has introduced the Shapeez brand to a whole new group of retailers that carry more casual products and activewear,” continued David Berner. “And since there are no sewn in cups, the price is lower than the rest of the Shapeez collection. There are also fewer sizes, so it is easier for a store to get started with the line.”
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