(Filed Under wholesale Lingerie News). Kaye Larcky is coming to the August Curve show in New York with a variety of bras focused on minimizers, sport bras,“Mammawear,” and everyday essentials.
Retail prices displayed on the web store offer minimizers for $40 and $80; sports bras for $40, $44 and $88; as well as a “Double Hook Nursing Bra with Reminder Clip” for $35, and an “Extra Secure Hands-Free Pumping Band” for $20. Sizes ranging from 30-44, cup sizes A-I.
“Six years ago a client walked into my lingerie shop, three weeks postpartum,” declared owner Rivka Menczer, when asked about her launch. “She had a wedding coming up and her standard bra was not cutting it for her fitted evening gown. Since I was skilled with a sewing machine, I got tinkering; reshaping old bras to do new tricks. I realized I had made something totally innovative. Bras with more support for women with larger cup sizes. After all, bras should fit us - we shouldn’t have to fit the bras!”
Menczer told BODY that “innovation,” is what sets her brand apart, and this is reflected is a various aspects of the 30 styles in her collection. “Patented technology in craftsmanship specifically in support. FiberLift technology - a lift never seen before! Support starts from the underlying structure of our bras for an unbelievable flattering effect.”
She continued that her “bust-reducing minimizers” provide “exceptional containment without compromising on comfort,” adding “magnetic adjustable front closures for convenient ease of closure without compromising on minimizing power, fully-locking zippered front closure.”
“We’re revolutionizing the sport bra industry,” she continued, “taking workouts to next level with innovative sport bra technology designed for 70%! bounce reduction and total 360 degree containment, moisture wicking comfort, and an attractive, defining shape also intended for everyday comfort wear.” She added that her innovative two-purpose sport bra” features “removable underwires: wire-out for comfort wear, wire-in for support formal wear.”
Retailers contact Randy Kahn, sales manager, firstname.lastname@example.org; (845) 217-3239. — NM
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