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Shirley Debuts Multi-Wear Product

(Filed Under wholesale Costume News). Shirley of Hollywood has launched Shirley Dress Ups, a new product concept, which offers three looks in one package.

Including all accessories, the Dress Ups wholesale between $69.95 and $74.95, and retail between $153.89 and $164.89.

“Dress up and fantasy wear isn’t just for Halloween anymore, and our new Shirley Dress Ups let ladies match their outfit to their mood, with stylish garments and themed accessories that triple as a clever costume, intimate apparel, party or club wear,” said Dana Schlobohm-Walczuk, the company’s director of design. “Shirley Dress Ups are not just ready-to-wear, they’re ready-to-dare – our go-anywhere tops pair beautifully with your favorite skirt or pants for a touch of glamour, or swap out tights or shorts for a little edge, and best of all, there’s no need to color-match or search for accessories – it’s all in the box.”

Eric Scholobohm, international director of sales and marketing, added: “We developed 14 styles of Shirley Dress Ups so they can be stocked for Halloween, yet sold throughout the year, and are providing stores with stylish fashion posters that bring the three-in-one concept to life, helping to make shopping easier for consumers who get more looks for less.”

In addition to Shirley Dress Ups, the company has also debuted an all-new 2009 product line-up, including a new costume collection, an expanded H.O.T. line featuring packaged lingerie and hosiery, and the Intimate Attitudes catalog of plus-size fashions.

For further information, contact the company at (800) 421-9359.

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Published 04-23-2009 by Bruna Fernandes

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