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Shirley Debuts Marilyn Collection


(Filed Under wholesale Lingerie News). Lingerie company Shirley of Hollywood is debuting a new retro tribute collection to sex icon Marilyn Monroe at the International Lingerie Show in Las Vegas this week.

The company describes it as a one-of-a-kind collection featuring retro cool pop combined with the sepia-toned glamour of old Hollywood in vintage-inspired couture recast for today’s trendsetters.

“The image of Marilyn endures as a symbol of sexiness and style that is recognized around the world,” said Roy Schlobohm, president of the company. “We are thrilled to debut this first Marilyn Monroe by Shirley collection, and are already working on a sequel with all new looks for the holidays.”

The collection is comprised of seven styles and features embellishments including halter ribbon straps, non-structured cups with ruffles on top, vintage rouching and lace overlay.

“I drew so much inspiration from Marilyn herself and the glamorous styling of the 50’s with its feminine sundresses, pleats, ruffles and carefree California aesthetic,” explained Susan Turpin, the collection’s designer.

Marilyn Monroe by Shirley comes “in all shapes and sizes,” and select styles are available in plus sizes as well, including the Charmeuse Marilyn Monroe Postage Stamp chemise with dot mesh ruffle across the top.

Shirley obtained images of Marilyn Monroe photographed by Milton Greene that are featured in the collection from Legends Licensing. “I had the privilege of having been babysat by Marilyn in my younger years,” said Legends Licensing creative director, Joshua Greene, Milton’s son. “It’s fabulous to see Milton’s Marilyn images enduring today in this gorgeous new lingerie collection, which shows that her name and face is still synonymous with beauty, sensuality and style.”

Eric Schlobohm, Shirley’s international director of sales and marketing added: “We believe Marilyn Monroe by Shirley will have huge international appeal, and we’ve developed sales support materials that are as special as this one-of-a-kind collection. In true Hollywood fashion, we’ve given each ensemble its own publicity shot—a unique pinup poster designed to create a sensation in store windows or near the cash register to drive impulse sales.”

The retail range for Marilyn Monroe by Shirley is $49 to $69 and it wholesales between $19.75 and $24.75

For further information, contact the company at (800) 421-9359.

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Published 04-23-2009 by Bruna Fernandes



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