(Filed Under wholesale Lingerie News). Delta Galil announced that it is merging Bare Necessities and Brayola, the two online intimates retailers it acquired in 2020.
The global apparel producer explained “the move strengthens Delta Galil’s position in the market segment by combining Brayola’s digital technology and social commerce expertise with Bare Necessities’ strong product offering and global brand recognition to create an enhanced intimates marketplace on BareNecessities.com that offers the best in social shopping, variety and quality of merchandise, and fit technology.” It claimed that Bare Necessities currently offers “more than 160 brands and 6,400 styles.”
Delta Galil CEO Isaac Dabah explained his company “is committed to investing in digital innovation in order to enhance the online shopping experience and this strategic move is the next step in our journey.”
Concluded Orit Hashay, founder and CEO of Brayola: “technology has been core to Brayola’s DNA since our founding and this merger fully leverages our tools and expertise to create a better e-commerce shopping experience.” —NM
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