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Lilibea’s To Open in PA


Dressing Room
Dressing Room

(Filed Under Fashion News). Robin Horman and her business partner and husband, Daniel Horman, will officially open their intimates' boutique Lilibea's tomorrow (Tuesday, April 21st) in West Reading, Pennsylvania.

The 1,000-square-foot boutique, which also features a designated section for "bridal-esque" styles, carries panties ranging in price from $18 to $30, bras from $36 to $75, and robes and velour wraps from $60 to $160.

Brands include Fantasie, Freya, Blush, Daddy's Favorite, Claire Pettibone, Cosabella, Bootie Parlor and new brand La Fee Verte. Robin and Daniel are considering adding men's styles eventually depending on customer feedback, and the store includes a "men's parlor" equipped with free Wi Fi, which Robin hopes will tempt them into the lingerie section.

Through their research, the Hormans discovered that many full-figured women in the area have trouble finding their size at local shops. As a result, their store will offer bra sizes from 30A to 42H. Robin commented: "I want everyone to feel welcome. Everyone carries the B and C cup sizes, but I carry those and more."

This is Robin's first foray into both retail and intimate apparel, but she has years of customer service experience. "I feel I can offer excellent customer service that other lingerie retail outlets in the area cannot provide," she said.

Robin described the store's atmosphere as "very comfortable," with a crisp white a deep purple color palette, and two "very large" dressing rooms with pillowed seating areas.

She added that the store's location plays a role in its appeal. "We are located above a salon in a very nice shopping district with lots of unique stores and cute boutiques," she said.

Lilibea's is located at 548 Penn Ave, 2nd floor, West Reading, Pennsylvania, (610) 685-6685.


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Published 04-20-2009 by Amanda Torres Price



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