(Filed Under wholesale Lingerie News). Eric Ehrens, a fixture in the intimate apparel and costume industries, passed away on March 25th at the age of 71 after a long illness.

Ehrens got his start in the business as an independent sales representative, opening a showroom in Manhattan’s lingerie district in 1976.

“Over the course of representing various manufacturers,” according to his Linkedin profile, he “was instrumental in resurrecting the corset business at Victoria’s Secret and Fredericks of Hollywood” and “was one of the first executives to recognize the revenue generating opportunities for lingerie manufacturers entering the costume business. Indeed, over his three decades in the costume and lingerie industries, Ehrens has held a wide variety of important executive, leadership and senior sales positions with various organizations.”

“Ehrens served as the president of sales for over 13 years at DG Brands/Dreamgirl International and was most recently appointed as the first executive director of the Lingerie Industry Association.” He was also instrumental in helping to found the Altitude Intimates trade show and served as its first executive director.

In recent years, Ehrens was also director of special projects for Fantasy Lingerie and president of sales for Music Legs/Sky Hosiery.

Christopher Scharff, the former owner of Dreamgirl, recalled: “Eric was an amazing salesperson who had strong relationships with retailers and manufacturers in our industry. As president of sales at Dreamgirl International/DG Brands, he helped grow its sales more than 14 fold, and the quality of his relationships was of critical importance in the founding of Altitude Intimates, where he served as the first executive director.”

“Eric was a loyal friend and a gentleman,” declared Nick Monjo, the publisher of BODY Magazine.

Ehrens was born Eric Ehrenzweig but used Eric Ehrens for business. His birthday was September 6, 1949.

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Published 03-26-2021 by -