top shadow
BODY
Email Supplier Directly
To receive more info from Lou Lingerie , Click Here.

To receive more info from Lou Lingerie about a particular product, Click on the photo (photo will enlarge).



Added: Jan 2015


Added: Jan 2015


Added: Jan 2015


Added: Jan 2015


Added: Jan 2015




































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

Lou Launches Interactive Site


(Filed Under Fashion News). Lou has launched an interactive video website that aims to better display the brand's Parisian essence.

The site greets you with a redesigned brand logo and a midnight blue background. It then asks you to enter your name, "making you the heroine of the film," says Mindy Zunenshine, Lou division manager of BL Intimates, which is based in Montreal.

This is followed by an interactive chat in the famed Hotel Murano with Alexandra Golovanoff, a French fashion journalist and star of La Mode La Mode La Mode and Blonde et Moi. Golovanoff helps you find your perfect underpinnings for a night in the city by presenting styles from Lou’s fall/holiday collection on live models, and allowing you to choose the ones you like.

The slogan for the site, and the corresponding ad campaign, is a cheeky one about choice: “Surprise yourself, rediscover LOU.”

"Having the film take place in the Hotel Murano, Paris's most stylish and trendy hotel, really captures the chic Parisian flare of the Lou collection,” Zunenshine said.

At the end of the video, visitors are invited to enter a contest to win dinner for two and a night at the Murano (complete, of course, with Lou lingerie).

The site was made in collaboration with technology company Visual Link and produced by Olivier Dahan, who directed the Academy Award-winning film La Vie en Rose. It does not feature e-commerce capabilities, but does tell visitors where they can buy Lou products in their area.

For more information, visit www.lou-paris.com or contact Zunenshine at mzunenshine@blintimates.com


more Fashion News >>

Published 11-04-2008 by Raquel Christie

Related Articles

Lou: CMK Taking Over U.S. Sales, Distribution
Lou Launches Interactive Site


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*