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iFabric Extends Its Maidenform License


A portion of iFabric’s “Maidenform Collection.”
A portion of iFabric’s “Maidenform Collection.”

(Filed Under wholesale Lingerie News). iFabric’s Coconut Grove Pads Inc. subsidiary has extended, through the end of 2021, its license and distribution agreement for the use of the Maidenform label on “intimate apparel accessories and specialty bra solutions.”

According to iFabric, the license covers several countries “including, among others, the United States, Canada, Mexico, the United Kingdom and a number of Caribbean countries.” The agreement was signed with MFB International Holdings S.a.r.l., a subsidiary of Hanesbrands Inc. “The effective royalty rates vary depending on the distribution channel and range from 0%-10%. Minimum annual royalties have been established for the period ending December 31, 2021 at US $122,500. In addition, the Company is required to pay an advertising fee of 1%-2%, depending on the distribution channel. The license term is in effect until December 31, 2021.”

iFabric signed its first Maidenform license in January 2011, and president and CEO Hylton Karon declared, “we are pleased to continue our longstanding relationship with this global brand. The Maidenform brand is an important part of our offering, that allows us to gain entrance into some of the largest global retailers.” —NM


more wholesale Lingerie News >>

Published 03-01-2021 by Nick Monjo

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