(Filed Under wholesale Sleepwear News). Canada-based Claudel Lingerie is off to a strong start for 2021, with a sizable sleep and lounge order from Hudson Bay Company, among others, and new collections from its Midnight Maddie and Comfort & Co. brands.
“HBC just confirmed they will do a large table program with the Midnight Maddie Collection for Fall 21,” the company’s Anny-Claude Lapierre told BODY. “It’s all about gift giving and web ready delivery. Three in one packages that combine pajamas, slipper socks and hair scrunchies. All at a great price.”
The Midnight Maddie collection that is going to Hudson’s Bay, “will also be available to our U.S. customers and throughout North America. Similar collections are also booking in our Comfort & Co. collection.”
Claudel is already showing its Back To School and Holiday groups as well. “We see that the wear-it-anywhere styles, and home wear outfits are still the way to go for Fall ‘21,” she continued. “Between cocooning and working from home, all comfort wear remains extremely popular.”
In other news, Claudel just acquired new business to business software to facilitate communication with boutiques across North America. “Live inventory and catalogs will be easily accessible to our customers. We expect the launch by mid July 2021.”
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