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New Balance Amps Up Multi-Media Campaign

(Filed Under wholesale Activewear News). New Balance, a Boston-based brand of active footwear and other activewear, recently introduced their multi-media Total Fit campaign.

Through the campaign, they are emphasizing the brand’s "dedication to achieving the perfect fit" for runners. The campaign is utilizing television, print and online advertising with the purpose of reaching performance and fitness runners primarily within the 25 to 34-year-old bracket.

It includes two new 30 second television slots, which, according to the company, "reinforce the essence of the runner’s love/hate struggle with running and introduce the Total Fit concept within that context as a proof point that Total Fit helps you love running more."

Product displays at New Balance stores nationwide and other retail outlets where the brand is sold are now reformatted to fit the campaign. Variations include shoe shelf wraps, counter cards, product glorifiers with LCD players that showcase Total Fit animation from televisions.

The campaign has also premiered in international markets including Canada, Spain, Israel, Japan, Singapore and Australia.

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Published 04-17-2009 by Amanda Torres Price

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