(Filed Under wholesale Plus Size News). AboutCurves.com, an online plus-size lingerie retailer, launched a re-vamped website in early April.

Alterations to the website include a secure one-page checkout designed to help shoppers "purchase items with confidence and ease," a streamlined loyalty program, which allows customers to more easily get rewards for shopping, a social networking feature to engage the plus-size community and an updated design to reflect the company’s mission.

Other perks include a Power Search feature, which allows customers to shop by specific guidelines like color, style and size, and only shows them products that are currently in stock and ready for shipment.

Additionally, the site now includes an expanded Wish List feature that allows customers to share their desired items with friends and family, which, according to the company is particularly helpful to their large base of bridal customers.

There is also a blog designed for customers to discuss plus-size life and keep abreast to company news, and a section dedicated exclusively to men "to help them find the perfect piece of lingerie."

"Our new website is more streamlined and user-friendly, and really serves as a model for what customers expect when they shop online," a partner with the company, Robin Bryan Culver, said.

In other news, according to Bryan Culver, the shaky economy has actually helped steady sales. Couples, who are more apt to stay home rather than go out on the town due to the recession, are spicing up “date night” with a new piece of sexy lingerie.

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Published 04-16-2009 by Amanda Torres Price