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Lands’ End Launches Fitting System


(Filed Under wholesale Sleepwear News). Lands’ End, makers of casual branded apparel including slippers, sleepwear and swimwear, has launched a new fit system for women. Organized into Fit 1, Fit 2 and Fit 3, the system is designed to help women find their preferred fit. It is now on the company’s website, in their catalog and at their shops in Sears nationwide.

The company recently introduced Fit 1; a “new, modern fit that creates a flattering silhouette” based on customer requests for a more shapely fit. Their other fits consist of Fit 2, which is neither loose nor tight, and the “classic, traditional” Fit 3 offering a generous cut throughout.

Lands’ End is a member of Sears Holdings Corporation and a retailer of branded apparel and home goods for men, women and children.

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Published 04-16-2009 by Amanda Torres Price



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