(Filed Under wholesale Lingerie News). Retailers have reported a variety of experiences during the current pandemic. Karen Esposito of In The Mood Intimates located in Fairfield, Connecticut was interviewed by BODY associate publisher Ted Vayos.
VAYOS: How long was your business closed during the Covid19 crisis?
ESPOSITO: We were mandated to close for eight weeks.
VAYOS: Did you continue doing business with your customer base while closed?
ESPOSITO: Yes. Thankfully we already had an online store for our customers. We sent out emails and text messages to remind them that we were still doing business even though we were mandated to close. We offered virtual fittings, home delivery and curbside pick-up.
VAYOS: Did you make any special offers to your customers while your store was closed?
ESPOSITO: Yes. We had weekly flash sales on all different types of merchandise, particularly winter merchandise that was fast approaching out of season.
VAYOS: When did you reopen your store? When you reopened your store did your staff and customers wear masks? What social distancing guidelines did you observe following the Covid19 crisis?
ESPOSITO: We reopened on May 20th. All staff and customers are mandated by the state to wear masks and everyone has been respectful of this mandate. We still wear masks every day and we are very strict about mask wearing in the dressing rooms. We have social distance markers in the store and we have had to close some dressing rooms for social distancing. All clothes that are tried on have to be quarantined for 48 hours per the state mandate. We wash down each dressing room with a bleach solution after use. We wash all active surfaces three plus times daily. We also have a plexiglass barrier at checkout and touchless checkout.
VAYOS: Did you used any special offers to get customers back into the store when you reopened?
ESPOSITO: Yes. We did a buy one Bra get one bra at 50% off promotion.
VAYOS: Did your customers return to the store to do business? How has your brick and mortar retail business been since you reopened?
ESPOSITO: It was slow for the first couple of weeks. We did a lot of private appointments since we had modified business hours. We are now almost open full time except for a couple of hours in the morning for private fittings. Our brick and mortar business continues to increase on a weekly basis. Customers are starting to spend again and the average sales order and weekly sales are almost back to normal. In the long haul, if we are able to keep our COVID numbers down in Connecticut, we should be back to a growth strategy by the beginning of August.
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