top shadow
BODY

To receive more info from Wonderform about a particular product, Click on the photo (photo will enlarge).



Added: Aug 2020


Added: Aug 2020


Added: Aug 2020


Added: Aug 2020

current news

Wonderform: Selling Lingerie For 50+ Years


 Gerry Petriello and daughter Amanda
Gerry Petriello and daughter Amanda

(Filed Under wholesale Lingerie News). Wonderform Intimates, a brand launched in Montreal in 1949, continues to prosper by focusing on “affordable lingerie for women,” according to the company’s Amanda Petriello.

“We sell many different types of lingerie, but our main items are bras, corsets, panties and garters,” she continued. “We have mostly focused on private label for many top retailers over the years.”

“We launched our online business – Wonderform Intimates – in 2016 to complement our private label business.” The company site offers “bras starting at $19.50 and panties at $8.50.”

Various examples of the brand are sold on Amazon. And on the La Senza website, which began offering Wonderform earlier this year, twelve different bra and panty sets are retailed at $49.95. Panties sell for $9.95 to $16.95.

Amanda’s father, Gerry Petriello, acquired the firm in 1990. “Over the years it has shifted from a local manufacturer to working with factories overseas to produce our items,” explained Amanda Petriello. “From the get-go Wonderform has focused on three main pillars – service, quality and price. This is what the company has built on and continues to do. Being a family run business allows us to provide personable service as well as being very flexible to meet the needs of our customers.”

Currently the best selling items in the collection are those that “focus on a wider size range and offer full-figure sizing.” — NM


more wholesale Lingerie News >>

Published 08-10-2020 by Nick Monjo

Related Articles

Wonderform: Selling Lingerie For 50+ Years


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2023 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2024 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow