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Empire Intimates Hires Lia Farel


(Filed Under Fashion News). Due to the recent death of Empire Intimates’ president Joseph Farel, his son Matt Farel has assumed the position of president. Additionally, the company has hired Matt’s wife, Lia Farel, as vice president of sales and marketing.

Lia has a background in design, and when she was first married Matt about 20 years ago she did some work for Empire Intimates. However, for the past several years she has been working "as a mom." According to her, the company hired her because of their recent decision to amp up their sales direction.

"The company has been dealing with Joe’s illness over the past two years, so they couldn’t move forward as much as they would have liked in the sales direction," she said. "Ultimately, they decided to move forward instead of pulling back."

Empire Intimates will attend Vegas’ upcoming International Lingerie show in hopes of connecting with some former colleagues and sales personnel.

Currently, Lia and the rest of the staff are working on reviewing product, putting together a new catalog and line-up, reconnecting with the company’s sales representatives and planning a re-launch for fall.

Although she is not ready to divulge details of the fall line, she said: "Our strength lies in structured garments, and our corsets do very well. We will continue to make these products, and are playing with a bunch of styles."

Manufactured in the United States, Empire Intimates offices are in South Fork, Pennsylvania. For further information, call (814) 495-4645.

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Published 04-16-2009 by Amanda Torres Price



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