(Filed Under wholesale Lingerie News). This month, Maidenform will launch a new collection of bras designed to offer women an “instant bust makeover,” entitled Total Solution.

According to the company, the new bras were designed and engineered with Smartzone, Maidenform’s new patent pending cup technology, which offers three levels of stretch foam that lifts, contours and rejuvenates shape.

The top part of the cup is made of a thin foam, which contours the bust, the middle section is made with a firmer foam that features a bump insert at the platform to rejuvenate shape, while the bottom section features a more rigid foam with the purpose of offering lift and support.

Bras are available in sizes 34B to 38B, 32C to 38C and 32D to 38D and will retail at $34 once they hit stores this spring.

Another recent and significant launch for the company is its Custom Lift collection, which was designed “to offer women of various sizing customized lift.”

“When looking at the complete range, you can see a visual increase in lift from size A through D,” said the company. “So, if you are an A cup, you need more lift than a C cup and the bras are designed accordingly, offering customized lift for each cup size.”

This collection retails at $33. Sizes include 34A to 36A, 32B to 38B, 32C to 38C and 32D to 38D.

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Published 04-14-2009 by Bruna Fernandes