(Filed Under wholesale Lingerie News). Recommendations from actual customers are an important part of the buying process for consumers. And for store owners, offering products that achieve the highest praise are a key element in establishing and maintaining a loyal consumer base.
Over the years, Shapeez back smoothing bras have consistently won four and five star reviews, whether on the company’s own site or on Amazon. This has fueled the company’s rapid growth over the past decade.
The passionate customer response is a result of the patented design concept invented by co-owner and CEO Staci Berner in 2005. “When I created my first Shapeez bra, The Ultimate, I thought I was just solving my own problems by creating the perfect no-compromise bra. I had no idea that so many women, of all shapes and sizes, would benefit so much and sing its praises.”
“All our bras provide full support, as well shaping and slimming, while at the same time eliminating the look of back fat or bulges.” Based on this essential concept, the Shapeez collection has grown to over a dozen styles. “Molded foam and non-foam cups, all with underwire, lift, shape, and support your breasts beautifully. Our bras provide 360 degrees of slimming and smoothing. It’s your shape, only better,” continued Berner.
Referring to The Ultimate, Tracy in North Carolina wrote, “Always pretty skeptical of claims, but I can honestly say I love this product. The bra top fits perfectly and the whole thing is very comfortable. I will purchase more. No more ugly back bra lines or muffin tops!” Enthused Jan, “I cannot say enough good things about this undergarment!!! LOVE, LOVE, LOVE it!!! I am ordering my 7th and 8th one. Straps don’t fall down, there is no yanking or pulling on sides and back to stay down! And the smoothness I get is amazing —no muffin top, or bulges on sides and back! I will never wear another bra!!!”
Customer Shannon agreed. “It’s wonderful to be able to wear clingy clothes again and not be worried about the dreaded back fat bulges showing.” Another consumer, Lynn, confided, “I’ve been wearing Shapeez bras now for years and have many different styles - The Ultimate, The Shortee, The Tankee, The Silkee Long. When I bought my first one I was blown away by the way I looked in my clothes from the back. I always lacked confidence in any other bra I’ve owned - and I’ve tried so many I lost count.”
“I have every style of Shapeez bra,” stated Dawn in a letter. “I don’t think one is better than the other. I like the Shortee in the summer. And of course the Tankee for sleeveless tops. In the winter I wear the Ultimate for a smooth, no muffin top look. I love The Lacee under V-cut tops that are too low for a woman my age to be wearing, and when you came out with the lace bottom, I had to have it!” She concluded, “Shapeez bras have changed my life for the better. I never worry about how I look in my clothes anymore because I know I look the best I can.”
Kimberly originally found Shapeez on a Google search. “This is my 3rd Shapeez bra. Normally, the 1st thing I would do when I got home was REMOVE the bra. Now I don’t even know I have a bra on, its that comfortable!!” She added that she saw before-and-after photos on the Shapeez website, “and was amazed and thought I would give it a shot. You won’t be disappointed.”
Nanette, yet another happy customer, summed up what so many others have written. “Shapeez beats Spanx and other brands by a mile, as in my opinion you can almost get injured trying to put on any Spanx —so tight and painful. They, and others, just compress and flatten you out.” She added, “Finally, a bra that doesn’t cause back fat and that helps smooth back fat — one of my most dreaded clothing and body issues.”
“These are real testimonials from our customers,” emphasized Staci Berner of the many letters on the company website. “The response has been overwhelming.”
“Of course, not every shopper is immediately satisfied,” admitted, co-owner and CFO David Berner. “But if we do discover a complaint, Staci herself usually responds directly and contacts that customer. Often the problem can be corrected by providing a different size or style of bra. And making that direct contact between the owner of the company and the wearer, means we win a customer for life.”
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