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HanesBrands Names Stephen Bratspies CEO


(Filed Under wholesale Lingerie News). HanesBrands named Stephen Bratspies its new CEO and board member, effective August 3, 2020. Most recently, he was chief merchandising officer at Walmart.

He is replacing Gerald Evans Jr., who had announced his plans to retire after 37 years career at Hanes.

According to the announcement, Bratspies’ “prior leadership positions at Walmart included executive vice president of general merchandise, executive vice president of food, and senior vice president of marketing. He is recognized for his strong and consistent results, passion for people, and winning in the marketplace. Earlier in his career, Bratspies served as chief marketing officer for Specialty Brands, held various management positions at PepsiCo, Inc.’s Frito-Lay North America division, and was a management consultant with A.T. Kearney.”

Said Bratspies, “I am thrilled to be joining the HanesBrands team, the clear global leader in everyday apparel basics with great iconic brands like Hanes and Champion. It is an honor to assume the role of CEO and join this highly respected global team of 63,000 strong.”

He added, “Hanes has built a world-class company-owned supply chain and established a strong reputation for workplace, environmental and social responsibility. Together, we will continue to accomplish great things and chart a future of growth and value creation for all of our constituencies.”


more wholesale Lingerie News >>

Published 07-09-2020 by -

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