(Filed Under wholesale Lingerie News). As stores are now reopening across the country, following the government mandated closures due to the pandemic, intimate apparel wholesalers are ramping up efforts to meet the rising demand.
Susan Feldman, an executive at Dreamgirl, described the process at the California-based firm. “This has been a very difficult time for all of America, financially, physically and emotionally. At Dreamgirl, we held strongly to our vision that we would all come through this and continue our strong growth that we have seen year after year. And especially this year, in the first months of 2020. I have been sending a weekly email to the entire company sharing with them what’s going on in the business world…from our factories to our customers. I want them all to feel included and part of the healing process.”
Despite the pandemic, she continued, “we never stopped working; we have continued to ship to our online customers, production is flowing, sales are in constant contact with their customers… Our designers continued to create the beautiful, on trend product they are known for from their homes …online meetings have been a godsend!”
“As the stores begin to open, we are ready to ship our full collection line, and starting in August, we will have our new Fall/Holiday line in house and ready to ship.”
Asked to provide a message to stores, Feldman replied, “This has been a devastating time for everyone, the corona virus has changed the way we live our daily lives. In the near future, things may be different, but we will get through this! Our customers have been with us for many years…they are like family to us and over these past few months we have reached out to them with our thoughts and prayers. And now as the country starts to reopen, we will be there for them, supporting them with fresh, on trend designs at compelling price points, that will bring the consumer back in the stores searching for that “must have” piece of lingerie that will make them feel sexy, beautiful…and full of life. Our sales representatives will continue to work closely with all our customers, to better understand the individual needs or each of our stores. We look forward to working together to make the third and fourth quarters of 2020 a triumph for everyone.”
Discussing some of the fashion trends at Dreamgirl, she explained, “for the Fall/Holiday season Dreamgirl has introduced an array of sexy, seductive and playful styles that capture the current fashion trends along with the classic holiday fare. As animal continues to rule at retail, we are excited to introduce a dramatic, sequined abstract animal print garter slip that flatters all body types. The trend of body jewelry is interpreted into a gold metal link chain chemise. Wear it au naturel or over your LBD [little black dress] for a spectacular effect. And gold metal hardware details add that touch of luxury. Our black velvet strappy bra/panty set is enhanced by the couture designer inspired gold and velvet threaded straps. Sensual velvets are always part of the holiday mix and this season we have the most luscious chemises and teddies…embellished with eyelash lace accents and ruching…which continues to be a big trend, because it is so flattering for all body types! Venise laces, embroideries, gold hardware touches…it’s all about the details!”
“Of course, along with these beautiful pieces,” she continued, “we can’t forget about Santa! Our playful faux fur trimmed silver sequin Santa chemise or faux fur trimmed red velvet bra/skirt set…both come with a matching Santa hat, will make for a jolly good time! And for the girl who just wants to be the special gift waiting to be unwrapped, we have two adorable…and very sexy styles, a large bow teddy and a bra panty set.”
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