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Lise Charmel
Lise Charmel

Added: Mar 2010

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Receivership For Lise Charmel After Attack

(Filed Under wholesale Lingerie News). The French brand Lise Charmel is working to “get back on track” after a devastating ransomeware attack in November, 2019 according managing director Olivier Piquet. The cyber assault was followed by the incapacitation of the company for several weeks and then a reorganization filing in a French court on February 27th.

In a March 16 interview with the French news site Les Echos, Piquet declared, “we had already warned all our customers of the cyber attack: they therefore reacted well to the announcement of the receivership.”

The onslaught blocked all of the company’s computer systems and data, including “production, creation, logistics, shops” and even the phones. Both Christmas and Valentine’s sales were severely impacted, causing damage of “several million euros,” the managing director claimed. In 2018 company sales were 60 million euros.

The Lyon-base firm, which employs 1150, was virtually shut down for five weeks, Sandra Jones, director North America told BODY. She added, “At this time we are all focusing on the Covid 19 virus.”

Stated Piquet in an interview with another publication, La Tribune de Lyon. “Our entire chain is completely computerized on servers, from design and production to logistics and stores.” He continued, “All our files, all our data, all our encrypted work stations in France and abroad” were locked. “We were in a state of shock for weeks.”

Founded in the 1950’s, the firm is composed of several labels including Lise Charmel, Epure, Antinea and Antigel. Bought in 1975 and still owned by Jacques Daumal, the company’s products are sold in at least 3000 locations around the world including in about 20 company-owned stores, according to French press sources.

North American retail locations listed by the company include Neiman Marcus, Top Drawer, Knickers & Pearls, Yve’s Fine Lingerie, Bra Smyth, Lingerie and Company, Bare Essentials, La Petite Coquette, Her Room and many others.

Lise Charmel offers a vast assortment of mainly high end lingerie pieces. For example, the website recently listed 529 different bra styles, ranging in price from $117 to $288, with most styles retailing from between $160 and $200. — NM

more wholesale Lingerie News >>

Published 03-23-2020 by Nick Monjo

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