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“My Bra Hurts Me!” How Retailers Respond

(Filed Under wholesale Lingerie News). It’s a complaint that store personnel hear over and over from customers. “The straps dig into my shoulders.” “The wires poke.” “The band digs into my back.” “The first thing I do when I get home is take off this bra!”

Providing answers for these women is more than just offering a new bra brand. It’s about offering a completely different bra concept, according to a spokesperson at NuBra, the company that patented and developed the adhesive bra concept nearly 20 years ago.

Adhesive bras provide coverage, support and cleavage control with no straps. No bands. No wires. Savvy store owners know that offering this solution not only provides an important alternative for customers, it is also a way to expand overall store sales. And NuBra is the brand to go with for several reasons, according to the company.

“The freedom from regular bra straps is incredible!” reported one customer. “I bought the NuBra adhesive bra from a local big-box retailer earlier this year and I LOVE IT! I’ve suffered back pain from automotive injuries for many years, and the freedom I notice from not being bound by regular bra straps is incredible!! This is the most amazing product ever.”

“It’s a breeze to wear because of its design,” another NuBra customer reported. “I am in my late fifties. I find them to be very comfortable and easy to wear. A regular bra restricts my breathing and the NuBra is a breeze to wear because of its design. It’s all I wear now - no more expensive bras that are restricting and way over priced.”

Added one of the judges on Dancing with the Stars, “NuBra is the best-kept secret of the stars. I love the freedom I feel when I wear them!”

“The Feather-Lite lifts me better than any other bra I’ve found,” concluded another NuBra customer. “ It lifts me better than any bra I have found. I have tried the “best and most expensive” bras to lift and hold me, however no bra really does what I’m looking for. Finding a strapless bra that holds me up is impossible. Your product seems to do what I’m looking for.”

While offering adhesive bras is a decision more and more retailers of all kinds of apparel have made, choosing NuBra is equally important, according to the firm. Unlike most of the knock-off brands that have emerged over the years, NuBra is manufactured in Southern California where NuBra’s headquarter is located, under the direct, quality control of the company owners and inventors. The best, bio-compatible adhesive is utilized, guaranteeing the comfort and safety of the consumer.

For more information and availability, call 1(877) 586-8272 or email

more wholesale Lingerie News >>

Published 03-05-2020 by -

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