(Filed Under wholesale Lingerie News). Axami, a Poland-headquartered producer of lingerie for almost two decades, has recently been expanding its business in the U.S. and Canada. BODY associate publisher Ted Vayos interviewed Leader Sales Manager Urszula Kanoza about the brand and its strategy.
VAYOS: Tell us about Axami and its approach.
KANOZA: The desire to create and ability to design beautiful lingerie, functional and friendly to a female body, are family specialty, passed down from generation to generation at Axami. Sewing is a family tradition — the practical realization of women’s dreams. The passion instilled by the owner’s grandmother in the 1990’s evolved into the design of luxurious women’s underwear. In this area, the company’s founders were immediately successful. The first models have already gained extraordinary popularity. The personal commitment of the owners is manifested not only in effective management of the company, but also in the constant inspiration of employees at all levels to take on new challenges, raise qualifications and achieve goals that benefit for whole company.
VAYOS: What makes the brand unique?
KANOZA: “Sensual Luxury.” Axami collections captivate with their cut and rich colors and design. They allow you to enjoy the range of colors, unique collections of materials and shiny accessories. The lingerie is made for the most demanding women who value luxury and comfort. We offer our clients the highest quality hand-made product. Produced in Europe from Italian, French and Swiss laces, tulle and embroidery. To meet the expectations of ladies with rich imagination, we create bold, sexy and subtle collections with high aesthetics.
Realizing women’s desires, we offer exceptional and unique underwear. It is customer satisfaction that gives us enthusiasm for work and satisfaction, as well as creative inspiration.
VAYOS: Describe the collections.
KANOZA: Axami collections have numerous models and designs, in which every lady will find something suitable. Our models are created in white, black, red, cream and many other pastel shades. There is no shortage of rich embroidery as well as excellent lace and unique decorations. We make the underwear with a variety of accents: frills, light guipure and unique decorations. The bras in the line include push-ups which beautifully emphasize the bust, in both soft and stiffened styles. We have a wide variety of briefs and thongs, garter belts, corsets and many more propositions for unique days and unforgettable nights. Our collections come in sizes ranging from 30 up to 46 in cups A-J, and regular sizes 10-22. Our pricing is definitely optimal for the market and our collaborators, so that they bring profits to both parties.
VAYOS: What is your wholesale strategy for the U.S. and Canada?
KANOZA: Our sales strategy in the U.S.A. is the widest possible spread of the Axami brand with the help of our distributor and active participation at the fairs. We would like every woman in the U.S. and Canada to have the chance to discover and put on amazing Axami lingerie!
VAYOS: What shows will you be exhibiting at in 2020?
KANOZA: In 2020, we were already at Salon de La Lingerie in Paris. Very soon will be present at the Altitude trade show in Las Vegas in March, and at the Polish Fashion Fair in Łódź in September. Also we plan to visit the Fashion Dubai trade show in October.
VAYOS: Who is the contact for sales in the U.S.?
KANOZA: At the moment, all inquiries regarding cooperation in Canada and the United States should be sent directly to the company’s headquarters in Poland: firstname.lastname@example.org; email@example.com; tel: 00 48 85 743 35 94. We offer extensive printed and digital catalogs and promotional materials for all our designs. And we are very interested in establishing cooperation with a distributor or sales agents in the U.S. and Canada. Please do not hesitate to contact us.
VAYOS: Why should North American retailers be interested in your brand?
KANOZA: Underwear vendors in North America, in particular, should pay attention to the Axami brand. Certainly it will bring a lot of new products to their assortment, unconventional models and a wealth of designs, which are selling so well in Europe. Women have loved our brand for over 20 years! And it is especially important to consider the richness of the European materials from which we make our lingerie.
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