(Filed Under wholesale Maternity News). Maternity Lingerie company HOTmilk has designed its first style of men’s boxers, entitled MilkMAN, which initially will only be available to the public through a promotional sale the company is offering its customers.

At participating retailers, customers can receive the boxers as a gift accompanying a purchase of either two sets of lingerie, or one set and a piece of nightwear.

Additionally, the company is currently running a sexy competition aimed at finding the "hottest dad.” The first-prize winner will receive $5,000 to spend on a luxury international travel package and the opportunity to model the MilkMAN boxers.

Beginning in July, retailers will be selling the boxers with all proceeds going to charity.

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Published 04-10-2009 by Bruna Fernandes