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current news

Official Announcment: Curve LA, Feb. 23 & 24


(Filed Under Financial and General Interest News). While executives have been quietly discussing the possibility for months, Curve has finally officially announced a new lingerie and swim show to be held this February 23 and 24 at the Westdrift Manhattan Beach Hotel in California.

Already signed up are almost 40 prominent brands, several of which had not been seen recently at the exhibition company’s Las Vegas shows. The “non-exhaustive list” presented in mid-January included Aubade, Audelle, Chantelle, Passionata, Chantal Thomass, Charmos, Clo Intimo, Cosabella, Couturelle, Curvy Couture, Cupid Intimates, Derek Rose, Elila, Empreinte, Gossard, Hanro, Journelle, Kilo Brava, Leonisa, Louis Bracq, Maison Close, Montelle Intimates, Fleur’T, Natori Intimates, Skarlett Blue, Pour Moi, Pretty Polly, Elomi, Freya, Fantaisie, Goddess, Pluto, Rya Collection, Samantha Chang, Verdiani, B.Tempt’d and Wacoal.

In announcing the event, North American market CEO Raphael Camp emphasized, “The west coast intimate apparel market has been very dynamic in the last five years. In the sport bra category, the LA area is even the market growth leader. NPD, a market insights partner we work with, highlighted that over the last year, sports bras have grown four times as fast in the LA area than in the NY area. Overall in 2019 women’s bras (non-sport) in the west coast region accounted for approximately 16% of the total US dollar sales.”

Camp added, “Our role in the industry is to support the small business owners. Retail has become a tough business and a lot of store owners are not traveling anymore. That is why we decided to come to Los Angeles and build a business platform for brands and buyers to get together and make business. The educational component is going to be essential. We want to provide workshops on social media, in-store activations, merchandising, bra fitting, improving customer experiences… everything to facilitate the store owner’s business. We also won’t forget the fun part of being all reunited at a West coast show. We will provide food and drinks all day!”

Kirsten Griffin, director of visitor relations for Curve, said Curve Los Angeles will be different than the typical trade show. It is designed as a curated “salon-showroom” experience. “With our Los Angeles show we have an exciting opportunity to tap into the epicenter of lifestyle and celebrity driven fashion trends, a substantial and growing segment of the U.S. market. Innerwear as outerwear is now becoming mainstream on city streets, but proudly modeling intimate apparel has been a mainstay of celebrity social culture for many years and the industry support for this trend is reciprocal in nature.”

“We are excited to partner with local California and top national intimate brands alike to share what’s new and next, including exciting body positive and sustainable brands, as well as cutting edge shapewear and muscle enhancing garments.”

Information on the show can be found at www.curve-losangeles.com.


more Financial and General Interest News >>

Published 01-15-2020 by -

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