(Filed Under wholesale Lingerie News). Well over 30 million NuBra adhesive bras have been sold since the company patented its first styles and began selling them in 2002. And from the earliest days, the company also began to field requests from a wide range of stylists seeking one version or another to dress their celebrity clients, according to the company.
NuBra employees remember a request from the wardrobe department of a court television program back in 2003, requesting the Original Silicone NuBra. Just last summer, “a celebrity stylist sought the NuBra Feather-Lite for the actress who impersonates the friendly neighborhood superhero’s aunt for a premiere in LA,” according to a company spokesperson. Earlier in the summer another wrote, “I am dressing female American soccer player for the annual teen awards show and music video medium awards. We have a fitting on Thursday, would love to get some undergarment pieces for her to wear on the carpet for this!” The company sent “Silicone NuBra and Pasties.”
In 2017, for example, a fashion stylist wrote, reported the company, “I am Los Angeles based stylist. I dress an American television personality, who is a judge on the popular American dance competition television series. For years she has been wearing the Seamless NuBra and recently discovered the Feather-Lite. To say we LOVE them is an understatement. I’m wondering if you’re interested in sending a package for her in exchange for tagging your brand in an Instagram post? Because trust me, the NuBra is under almost every gown she wears.” NuBra sent her the “Feather-Lite and Seamless in Fair and Black.”
Wrote a California-based costumer designer in 2018, “I am a stylist and wanted to find out if I can have some of your bras sent for my kit? I love them, they are the best around! I would be happy to tag or work out whatever you have in mind!” NuBra sent her the “Seamless and Seamless Push-Up styles.”
The same year a wardrobe stylist reached out: “I would love to request some NuBras for an American actress for her television award events.” The company sent the “Seamless, Seamless Demi, and Push-Up Plunge.”
NuBra considers its popularity among celebrity stylists to stem from several factors. “Total dependability,” is one of the most important, according to a spokesperson. “No one wants to have a wardrobe malfunction in the middle of an event. NuBra uses a patented, medical grade adhesive that not only delivers comfort, but also provides peace of mind.”
Other important advantages that have made its bra popular among both consumers and celebrities, according to the company: the backless, strapless bras are flexible, practical and comfortable, even when worn all day. They are fashionable and enhance even the most challenging and demanding of revealing fashion styles. NuBra bras also come in a wide variety of colors, styles and sizes and are easy to put on and adjust. They provide a smooth look with no back bulges. Finally, they are made in the U.S. with top quality, safe materials.
Other examples? An assistant for a LA-based styling team, wrote: “She loves the NuBra items. Especially the Original Silicone NuBra and Seamless NuBra.”
“NuBra items were provided for the actress’ attendance to the oldest film festival in the world and press tour for the dystopian science fiction-adventure film in 2015.”
In 2016 a stylist assistant, whose styling company, she said, dresses “a well-known Latin American actress and others,” wrote: “We love the NuBra brand and constantly use your undergarments on all our girls. We particularly love the nude Silicone and Seamless styles. They’re something we never have enough of! We would love to restock our supply.”
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