(Filed Under wholesale Shapewear News). 2020 marks Rago Shapewear’s 75th year of designing, marketing and manufacturing shapewear and bras,” according to the company.
“Rago’s story began in 1945 when two Italian immigrants, Jack Rago and Matty Marchisella, started creating, testing and perfecting tailor made support garments. Trial and error, combined with years of industry experience, and an eye for design, led to the creation of intimate apparel support garments that have truly stood the test of time.”
“Matty Marchisella started the entire process by designing and hand crafting Rago’s very first support garments. His close female companion, who just happened to be a girdle and bra buyer for a major department store, would try on the prototypes and help him improve the design.”
“In 1997 a new and well experienced team, led by Justin Chernoff, purchased the company,” according to a company release. The team, comprised of Justin, as well as father Steve Chernof, “has a history of three generations of intimate apparel executive experience, and “has continued the discipline of product perfection while adding major financing for development and upgrading all aspects of design, manufacturing and marketing.”
“The new Chernoff management team has enabled Rago to thrive in an ever-changing market environment. The design process has progressed over the years by continuously talking with the over 700 specialty store retailers worldwide and converting their comments to improve the design and function of the garment.”
“The expert specialty store shopkeepers go into the fitting rooms with the consumer and observe the effectiveness of Rago products. The retailer then confirms the performance of the garment and advises the Rago team of corrections and confirms design. The constant dialogue over the years to improve design and develop new products has created a superb collection of garments, attending to every shaping characteristic required by the consumer.”
According to a company spokesperson, Rago has kept its manufacturing in the U.S.A., while other manufacturers have moved operations overseas. Rago’s domestic production has allowed Rago to keep quality levels high.” U.S. production also enables the firm to be “a reliable “in stock” fulfillment supplier and to maintain quality of raw materials, sewing, and respond quickly to market changes.”
Furthering it’s expansion, “in 2017, Rago purchased Cortland Intimates, a 70 year old bra and shapewear company. The library of effectively designed bras added substantially to Rago’s bra offerings to the consumers’ wardrobe of intimate apparel. Rago has been transitioning production of the Cortland import line to manufactured in the U.S.A.”
Contacts for the company include president and CEO Justin Chernoff, at Justin@ragoshapewear.com; as well as Alexa Fernandes at firstname.lastname@example.org.
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