(Filed Under wholesale Sleepwear News). Exquisite Form’s Coloratura sleepwear collection is adding a new color, Passion, for Spring 2020, which will begin shipping in March, according to Laura Corcoran, BL Intimates corporate account manager.
Meanwhile the line is being stocked by a growing number of stores, large and small. Current retailers include Amerimark, Boscov’s, Bealls, HerRoom, Starcrest, VFO and "boutiques across the country."
“The five styles in the Exquisite Form sleepwear collection answer the needs of most women: long and short gowns, a matching robe and pajama set,” said Corcoran, noting that there is a palette of “everyday basics.”
“In 2018 Vanity Fair sleepwear transitioned to the Exquisite Form brand,” she recounted. “Loyal consumers made the transition seamless as they embraced the Exquisite Form sleepwear that they know and love.”
Said one customer in her review, according to Corcoran: “I am not exaggerating when I say I feel like I’m sleeping on a cloud when I wear this to bed.”
“Soft, silky nylon tricot styles feature our signature embroidered floral appliqué at the neckline. Sized from Small to 3X and graded to fit every body, the beauty of this collection is its breathable fabric and easy wear/easy care and value pricing in the $32-$42 range.” Contact: exquisiteform@blintimates.com; phone: 877 270 2731.
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