(Filed Under wholesale Lingerie News). For Love & Lemons, the luxury apparel brand, has created a special lingerie collection of a few dozen pieces that has just launched at Victoria’s Secret.
VS is serving as “the exclusive third-party retailer” for the collection (which is also available on the For Love & Lemons website). It is “available at select Victoria’s Secret stores in the US and at VictoriasSecret.com, as well as select stores in the UK beginning September 27th.”
For Love & Lemons offers several other, separate lines, including ready-to-wear, knitwear, swim and kids clothing. And it sells other, often more expensive, lingerie pieces that are not included in the VS collaboration.
The FLL for VS collection, as they refer to it, includes bras, panties, garter belts, slips, sleepwear, robes and coordinating cardigans which range in price from $29 for some thongs on up to $149 for the Harlow Lace Slip.
For Love & Lemons was founded in 2011 by Laura Hall and Gillian Rose Kern, and is based in California. The brand, according to the firm itself, “was cultivated on the principles of confidence, femininity and individuality. It is for the woman unafraid to take risks, forge her own way and embrace a bit of adventure.”
According to Victoria’s Secret, its Fifth Avenue and “New Bond Street (London) Flagship stores will provide a unique store design experience via For Love & Lemons branded shop-in-shops, transporting customers into the playful and feminine world of the coveted fashion label.”
The launch press release enthused, “From custom trims and prints to meticulously sourced fabrics, every piece in the collection is carefully thought out and intentionally constructed. Romantic lace meets feminine florals for the ultimate luxury. Colorful floral-embroidery, and rich jewel tones for every moment and every curve. Stunning corsets and edgy black lace sets are timeless additions to your wardrobe. It’s not just a collection, it’s a love letter from Los Angeles to you.” — NM
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