(Filed Under wholesale Lingerie News). ThreeGun, a Chinese underwear brand that claims to have “ranked first for market share in China for 23 consecutive years,” showed its Spring/Summer 2020 collection during the recent New York Fashion Week.
The collection at the show blended “fashion trends such as “tactical suits”, “two-piece midriff suits” and “skin wear” with the brand’s portfolio of past designs and unique heritage,” according to the company.
Designer Qu Chuang and his team utilized “a new, comfortable skin fabric, and used modern design techniques to segment and cut, adding a sense of futurism coupled with high-tech features, enabling a classic style from the past to bloom anew with dazzling fashion for a new century. Not only are the designs ideal for the Chinese market, but they can also be worn confidently by men and women across the world.” Cui Dan, a well-known Chinese image consultant, also worked on the show.
Parent company Shanghai ThreeGun, whose trademark features three rifles with barrels crossed, provided “unique, high-quality fabric for its artisans and has been providing high-quality fashion goods for global markets for several decades. ThreeGun, which celebrates its 82nd anniversary this year, is committed to infusing technology and spice to the life of everyone who dons our uniquely crafted garments,” declared Wang Weimin, the chairman of Shanghai ThreeGun (Group) Co., Ltd.
ThreeGun partnered with Tmall for the fashion week presentation. “Tmall’s plans to expand its presence in the global fashion community, enhance its ability in trend empowerment and look for brand partners. Tmall has also provided a one-stop solution for ThreeGun that includes predicting of fashion trends for the upcoming 2020 spring/summer season, incubation of new, fashionable styles and the momentum added to a new trend that a good marketing campaign can deliver.”
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