(Filed Under wholesale Lingerie News). In late August, Savage X Fenty, Rihanna’s lingerie brand, received around $50 million in new investment capital according to the The Wall Street Journal. And, early this month she presented a monster fashion / music event that defined how to achieve social acceptance even with a glossy, sexy lingerie show.
Savage X Fenty, which was launched by Rihanna last May, also with backing from Techstyle Fashion Group, received, in the latest round, capital from Marcy Venture Partners LLC and Avenir Growth Capital, as well as more from the original partners. Annual sales at Savage X Fenty are about $150 million, and the total amount invested in the brand so far is about $70 million according to the Journal.
The September 10 fashion event was a serious undertaking, combining an elaborate, lofty set and dozens of models, dancers and performers of all sizes, all dressed in lingerie. There were also numerous musical performers. While Rihanna has always stressed inclusivity in her shows, this was more ambitious, more expensive than those of the past.
And, of course the event, which the New York Times’ headline snarked as “Rihanna’s Spectacular Sexy Underpants Variety Hour,” will be, and was meant to be, compared with that other, elaborate lingerie fashion show that has been presented each year by Victoria’s Secret.
What the Rihanna show accomplished, and what VS seemed to say in the past could not be done, was to make all those differently shaped bodies in lingerie look exciting, sexy and completely watchable. Certainly this show was more savage and sexually graphic than the typical Victoria’s Secret show. So much thrusting of the groin, jerking and shaking. (But, of course, VS was broadcasting on network TV, not Amazon Prime).
Last November, Ed Razek, who was at the time but has since resigned as Victoria’s Secret’s chief marketing officer, said in an interview with Vogue: “Everybody had the conversation about Savage [x Fenty] having the pregnant model in the show. We watch this, we’re amused by it, but we don’t milk it. And all of these things that they’ve “invented,” we have done and continue to do.”
But the latest Rihanna show was definitely more convincing on the point of inclusivity than anything VS has done to date. And yet it was, at the same time, highly entertaining.
Bra sizes for Savage X Fenty now go up to 42H and bottoms up to 3x. — NM
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