(Filed Under wholesale Men's Underwear News). Wood Underwear will introduce in 2020, a knit boxer short and a tank style undershirt.
“Wood’s new knit boxer, made of a super soft modal, cotton blend fabric, will sport its celebrated double-combed waistband, minimally branded, with a wood button-fly front,” explained founder and CEO Terresa Zimmerman.
“For the guy who likes the looser fit of a short but the great knit fabrics of today’s boxer briefs, this is the perfect choice. Wood’s new knit boxer short will be introduced in white and black color-ways, with color match waistbands.”
“Wood’s new tank style undershirt has the trim fit and feel of Wood’s already popular short sleeve undershirts.” The tank is made of an all-way-stretch modal/cotton blend fabric, has a longer tail for easy tuck-in and a comfort crew neck. “It moves with you as well as providing the needed wicking of an undershirt. The extra layer keeps you dry, helps with temp regulation, and being sleeveless, provides you no-under-arm-bunching and a roomier feel.” Wood’s tank will debut in white.
“We had great user engagement during the development process and in preparing the launch of these two new styles,” continued Zimmerman. “Collaboration with our customers and store buyers is such a win-win. We always love and listen to feedback, but when you can take it to the next level of working together to get the market what it’s asking for, that is magic. We’re excited about these two new styles and can’t wait for market response.”
Wood Underwear collections “come in amazing Lenzing Modal and Lenzing Tencel, cotton blend fabrics. Wood is good.”
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