(Filed Under wholesale Lingerie News). Under a new program, Kohl’s will be offering a selection of Adore Me intimate apparel products on its website and “more than 50” of its 1159 physical stores in the U.S. “beginning mid-October 2019.”
“Powered by Facebook, Curated by Kohl’s will bring a new assortment of brands into multiple departments across select Kohl’s stores and Kohls.com on an ongoing basis, giving Kohl’s customers the opportunity to shop and discover emerging brands,” according to the announcement. “Beginning in 2020, Kohl’s will partner with Facebook on brand curation, identifying and engaging with brands that have built a strong online community on the social media platform.”
The initial selection will also include items from East Adeline by Dia&Co; Kid Made Modern; Lovepop; Luca + Danni; and United by Blue. “The next assortment of brands, selected in partnership with Facebook, will be available in spring 2020,” Kohl’s stated, adding the “assortment will be refreshed quarterly with new, unexpected products across multiple categories which may include apparel, accessories and home.”
Explained Doug Howe, Kohl’s chief merchandising officer, “We’re incredibly excited to launch Curated by Kohl’s as a way to surprise and delight Kohl’s customers with a continuous stream of new, relevant merchandise, and as an avenue to bring new customers to Kohl’s. Furthermore, Curated by Kohl’s provides the opportunity for us to showcase innovation, connect with digital retailers, and team up differently with best-in-class digital platforms like Facebook.” — NM
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