(Filed Under wholesale Lingerie News). Studio Pia is returning to the Curve show in New York with a spring/summer 2020 collection that includes: “two embroidery heavy ranges, Sirena and Naida, and a luxury silk shapewear range, Petra,” according to designer and founder Pia Conaghan.
“We’ll also be showing our continuity ranges, Soraya and Clea, including a new colorway for Clea,” she told BODY.
An important difference with this collection is that it asserts itself as “luxury lingerie with a conscience,” because, as it declares on its website, it is made “using exclusively cruelty-free, organic, peace silk.” Peace silk is purported to be created in such a way as not to kill the caterpillar that has made the silk cocoon.
According to the designer, “Wire bras come in six adjustable sizes, and bralettes and bottoms come in three adjustable sizes. Collections are designed to mix and match. Sets range from around £275-£500” (about $343 to $624) in suggested retail price.
“My vision was to design a collection of creative, investment pieces, which challenge preconceptions about ethical fashion aesthetics, and provide my customer with timeless luxury she can feel good about showing off,” Conaghan declared.
“Studio Pia is ethically crafted in the UK and Europe, with a focus on fashion-led, creative design, and cruelty-free, organic silk. Every garment is designed to flatter a range of body types, achieved through adjustable sections, allowing for a personalized fit. Designs take reference from the worlds of fine art and couture, where rich colors and textures meet striking shapes, with exquisite construction and craftsmanship.”
Studio Pia launched in 2016 and offered its first collection in February 2017. Conaghan’s background includes four years designing for Bordelle and several more years at her own lingerie and swim consultancy, Lingerie by Pia.
U.S. shops and online stores offering the collection include Journelle, Azaleas, A La Folie, Nancy Meyer, Jane’s Vanity, Musée Lingerie, Touche Moi, Hot Coco, Birdies, Anya Lust and Supernatural.
“The majority of our current stockists are in the U.S., and the last time we attended was very successful for finding new stockists,” Conaghan said, referring to the February Curve in New York.
Asked about what kinds of retailers she seeks, she replied, “We are open to sell to all types of stores, but we are particularly targeting larger stores or department stores, having increased the number of styles per range for SS20.”
Pia Harpur Conaghan herself will be at Curve, in booth 347. Sales contact is Imogen Lunn at email@example.com. — NM
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