(Filed Under wholesale Men's Underwear News). Wood Underwear’s recently launched premium mass label, Wood Works, is now offering its larger retail clients “exclusivity and customization of color palettes and more,” according to Terresa Zimmerman, CEO and founder of the men’s undergarment specialist.
“Wood Works is able to give retailers something special in the areas of colorways, multi-packs and packaging, exclusive to their customers’ needs and preferences. Special colorways are key, help differentiate the offering and play to regional preferences for colors and prints. Our stores also have the ability to select pack sizes and packaging that are best suited for them and their merchandising needs.”
Zimmerman continued, “The ability to give larger retail chains something exclusive and special, while still at a value price for their customers and a good margin for them…that is truly exciting.”
The Wood Works collection “includes three styles of underwear in single and multipacks as well as undershirts in crew and v-neck. We’ve developed this collection with the premium end of mass retail in mind. Wood Works basics have the great quality the Wood Underwear brand is known for, and in the most popular styles. Retail price points starting at $15.99.” Contact firstname.lastname@example.org or +1.310.339.4355 for sales and information.
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