(Filed Under wholesale Lingerie News). The launch of Daisy Corset’s new collection of Body Harnesses has been “nothing short of exciting,” according to co-owner Jennifer Reynolds.
“First introduced at the 2019 Halloween & Party Expo, the company’s entire initial stock was sold out within the first day. The overwhelming response to the line was no different a few weeks later at the New International Lingerie Show.” She continued, explaining that “95% of the retailers that placed orders at the shows brought in our new line of Body Harnesses. We knew that retailers would love this line, but we didn’t expect it to sell out THAT fast!”
Since the debut, the Body Harnesses have “immediately sold out of every restock they have since had. We had to add on additional production units just to keep up with the demand for this line. We are finally able to take on more customer orders and keep stock.”
Even though the launch was in January, the line had been in the works for some time. “We have had the vision behind the Body Harnesses for years, but wanted to wait until we were settled into our new warehouse and distribution center before officially launching it to our retailers,” explained Mark Reynolds, co-owner and creative director for the nine year old company.
The rapid growth of the firm has been accelerated by the continuous addition of new products. “We foresee our new Body Harnesses being one of our top selling collections, next to our corsets of course,” said Reynolds. “They are a lot of fun, and there is nothing else out there on the wholesale level similar to what we have designed and at the price point we are able to hit.”
“We have something for every type of retailer”, continued Jennifer Reynolds. “Lingerie, fetish, apparel, festival, rave, costume, you name it. We have everything from your basic colors of vegan leather to metallics, rainbow patterns, holograms, iridescent and animal prints. The line is very customizable, and we also offer private label as well as exclusive designs for our retailers.” Daisy Corsets is already designing and producing items from their new line for some of the top companies in the industry.
The Body Harnesses come in sizes Regular and Queen, with a few styles being individually sized Small-2X. The wholesale price point is $13 to $20. Daisy Corsets will offer an ‘in-stock/ready-to-ship’ collection of their Body Harnesses, as well as made-to-order pieces. “With hundreds of combinations of styles and colors, retailers have had a lot of fun designing and coming up with their own unique collection of harnesses from our line,” said Reynolds, who travels to retailers who wish to review the line in person.
"This is the first Festival season for the new line, and retailers have not been able to keep the harnesses in stock. I have had retailers call me and tell me that they have sold out of their harness shipment as they were unpacking it in their stores!”
With Festival and Pride events growing year after year, Daisy Corsets is busy planning ahead, she continued. “We are currently sourcing fabrics and designing new styles for the 2020 Festival season,” adding the Body Harnesses will be incorporated into an entire collection of costumes coming out for Halloween. “Halloween is a holiday that continues to grow year after year for our company, and our retailers alike. The new Body Harness line is fantastic for costuming, and we expect 2019 to be the biggest yet!”
Daisy Corsets, which claims it is “the largest corset designer and wholesaler in the U.S.,” also continues to expand its extensive line of accessories to complement their corsets. Contact: Jennifer@DaisyCorsets.com, (314) 587-9218, or visit www.DaisyCorsets.com.
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