(Filed Under wholesale Lingerie News). For Spring/Summer 2020 Parfait’s “silhouettes throughout both the lingerie and swim collections feel like an ode to the Hollywood Old Glam era with the beautiful and colorful boudoir style taking center stage.”
The company explained the new designs “are the embodiment of classic beauty redefined with updated fabrications and styles. With the use of light as air mesh, stretch satins and ultra soft modals, the lingerie pieces offer a more modern wear ability."
Intimates offering “include bras, longlines, hipsters and high waisted briefs in gorgeous florals, dreamy hues of blues, corals and pinks. The swimwear styles include bikinis and one piece suits reminiscent of the 50’s pin up days but this time made for real women of all shapes and sizes. The SS20 season also brings with it updated brand categories for Parfait in order to ensure there is something for every aspect of a woman’s life from basics to bridal to motherhood.”
Discussing the collections in depth, the company stated in its launch announcement, “LAB & LAB I DO represent the color and design driven categories, which will offer 3 new stories per season. For SS20 this includes a contour bra, padded bra and bikini from Jade in black floral and flamingo pink. Vanessa offers a bralette, unwired bra, hipster and chemise and thong in pearl white and peach bud. And from LAB I DO, Amber, a bridal story featuring a strapless bra, a highwaist brief, garter belt and garter which represents both “Something New and Something Blue” available in black and pearl white.
ICON features the Parfait bestsellers in basic color ways as well as new fashion colors to be added each season. The ever-popular Charlotte is offered in a Dream Blue. Adriana’s wireless bralette and bikini are offered in a peach bud and the Sandrine longline and hipster in Blue Bonnet. Two new styles to ICON for SS20 include the Zadie padded bralette, hipster and chemise as well as the gorgeous new Ivy contour bandless bra and highwaist lowleg. This set is featured in a soft delicate micro fabric printed with an exclusive flower print design by Parfait.”
The company continued, “BODY along with MOTHERHOOD is the Parfait category that has your everyday essentials and silhouettes offered in a range of skin tones as well as black and white. New color ways and styles to BODY include the Dalis bralette and hipster in a gorgeous pink blush. Elissa additions include a must have strapless contour bustier, highwaist smoother and super highwaist smoother. Paige is a new trendy everyday contour padded bra and hipster available in porcelain and black. Maya is a modern mesh unlined plunge bra and hipster with simplistic style yet offers the ultimate in support. In addition, MOTHERHOOD is proud to announce its newest style, Rain a non-wire unlined maternity bra lined with stretch modal, which will accompany Leila to round out the nursing category. The ACTIVE line offers comfort, support and style for all of your sport bra needs. The Energy is a hidden wire sport bra while the Breeze is lined with wire free cups and mesh details, both of which lend themselves to middle impact activities.”
“AQUA is a gorgeous swimwear collection designed to embrace every woman’s curves in all silhouettes including bikini and longline tops, bikini and high waisted bottoms, bikini dresses and beachwear caftans. The Rita, Vivien and Brigitte lines all offer the perfect combination of retro chic meets old Hollywood glam by incorporating vintage silhouettes, shirring and bow details as well as floral macramé trims. The styles are offered in gorgeous color ways including sultry reds, a dream blue, soft pinks and peaches as well as dark mint and lemon. Last but not least, the Lauren is the most edgy of the swim styles with bonded strap detailing for a sleek and defined finish. Add this to the contrast color panels on the Lauren bikini or one piece and a stunning visual illusion is created.”
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