(Filed Under wholesale Lingerie News). Shapeez will soon launch a new wholesale web portal to allow retailers to place and track orders as well as see, in real time, the availability of the various products in the company’s collection. Further, wholesales can access media, style sheets and other product information.
“We expect to have the website up within the next 90 days,” declared CFO and co-founder David Berner. “This will make it much simpler for our stores to keep their inventories up to date, and it will make it easier for our suppliers to meet our rising demands.”
The launch of the new site comes as Shapeez ramps up production at its two factories to fill orders for both its original line of back-smoothing bras as well as its new collection of Comfeez bralettes.
All Shapeez styles feature a patented design concept, invented by co-founder Staci Berner, that eliminates the look of bulges and back fat, while at the same time providing full bra support, slimming and shaping.
The new Comfeez bralettes come with a lower price because there is no need for under wires or a sewn in cup. Molded fabric provides light breast support and shaping, and a hidden pocket comes with a removable foam cup that provides shaping and nipple coverage, and can also accommodate a prosthesis.
“The Comfeez have been selling out,” explained David Berner. “We are already on our fifth order from our factories.” He said the new style is selling to both specialty retailers as well as department stores. For example, Van Maur has already placed repeat orders for the Comfeez.
“So the new wholesale website will come on line at the perfect time,” said Berner. “As I have said before, the new Comfeez has made it easier than ever before for retailers to start up with Shapeez. There are fewer sizes and a lower price. Now ordering will just be a few clicks away on the internet.”
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