(Filed Under wholesale Sleepwear News). Versions Of She — or V.O.SHE — is a new “boutique brand” of loungewear that will be exhibiting at its first trade show, Curve, in New York this August.
Toronto-based designer Esther Octeau is debuting the label with the flowy, summery “Lola” group. “Our launch collection is tight and focused with four pieces that can be worn all together or separately mixing in other pieces from the wearer’s wardrobe. The collection is made up of what we call our Island Satin fabric which is a beautiful light-weight and drapey polyester satin with a slightly hammered texture for a more versatile wear.”
Octeau continued, “the loose and high-low hem tank can be layered with the kimono style robe for a sophisticated and seamless look. Pair that with the super relaxed and breezy lounge pant with overlapping side seams left open and layered over top of self fabric short for coverage that takes you outside of the home. Or pair it with a super cute short with the same overlapping side seams and cinched waist that can be word high on the waist to compliment the high-low hemmed flowy tank.”
The Island Robe retails for $90; The Island Cropped Pant for $85; the Island Short for $60; and the Island Tank for $55. All are available in sizes extra small, small, medium and large and in colors “cloud,” “ midnight,” “coral skies” and “pink champagne.” The “first shipment is scheduled for July 2019 for online customers.”
Where did the name come from? “V.O.SHE (Versions Of She) believes that as women our complexities are apart of what makes us beautiful. We celebrate the complexities of women unapologetically. How we dress helps us to embody our mood and fully step into the version of ourselves we feel in that moment. V.O.SHE (Versions Of She) literally and figuratively celebrates that need. In the brand name and in the product through transitional and versatile collections with a combination of effortless and sophisticated styling that is inspired by a free-spirited soul, and is grounded with the best quality and beautiful fabrics.”
Octeau’s extensive career has included design work for such companies as Joe Fresh and Coconut Grove. “I have been designing, developing, and producing sleepwear and loungewear for global mass market at a corporate level for the last 10 years and as I live and breathe the world of loungewear. I made the decision to cater to the ladies loungewear market on a more intimate level delivering designs first-hand.”
Describing her new brand’s identity she explained, “we are beautiful in all of our complexities. V.O.SHE celebrates and embraces them and answers to the transitional needs of our complexities in life and in who we are with simplicity, comfort, quality, versatility, sophistication, effortless style and a free-spirited soul.”
Octeau will be at the August show, noting “we would like to sell to boutiques that embody the same values of quality and comfort that V.O.SHE is built on. Our focus would be bridal and intimates along with specialty stores.” Contact her at firstname.lastname@example.org. “We are absolutely open to onboarding independent sales reps who understand the luxury loungewear and sleepwear market,” she concluded. — NM
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