(Filed Under wholesale Sleepwear News). Claudel Lingerie is about to release a new hospital gown collection. Based in Canada, the company operates over 50 retail stores there, under the names Lilianne Lingerie, Body & Beach and Intimate Moments. And the firm also wholesales intimates under the Comfort & Co., Volage, Vanessa, Body & Beach, Midnight Maddie and Claudel labels. BODY publisher Nick Monjo interviewed the firm’s Anny-Claude Lapierre about the hospital line.
MONJO: I understand you were in the hospital gown business many years ago, then stopped the program. Can you give a little history?
LAPIERRE: The collection was initially offered to all independent stores in Canada. Essentially, the line was discontinued as it was ruled only gowns provided from the hospital were accepted in these facilities. But now, a growing demand for adaptive clothing and sleepwear is noticed as most prefer to turn over to in-house care.
MONJO: Describe the new program. When did you relaunch? Under what label?
LAPIERRE: The hospital gown is made for long-term hospital stays and/or for someone suffering from the loss of mobility. For some, a simple task such as getting dressed, can easily become difficult and frustrating. The gown was designed to be easily slipped on by the arms and then closed by an overlap on the back with the help of two snaps. The program will launch later this summer under the Claudel label.
MONJO: What is your concept for the program? What brings you back to hospital gowns?
LAPIERRE: Before graduation, we had to work on the launch of a product as a final university project. My classmates and I designed and merchandised adaptive clothing for people with loss of mobility and it got us the grant as a winning project. During the development of this project, we held many focus groups and the Claudel hospital gown was mentioned on multiple occasions as a great item for long hospital stays and recovery periods. The program came back to life at the end of last year. We had open multiple new accounts and found that most of them where hospital gift shops. It felt like a great opportunity to offer an exclusive collection to these kinds of stores.
MONJO: What makes your program special?
LAPIERRE: Low price-points, flexible delivery dates, easy washing care and durability. With a fabric content of polyester-cotton, it is less susceptible of shrinking, pilling, static and wrinkles. The blend of these two fabrics allows for the garment to be more “breathable”. It will stay comfortable through the different waves of body temperature a patient could go through.
MONJO: How many gown styles are you doing? What colors, materials, prints?
LAPIERRE: The collection is small. Even though it was made in the past, it is presented as a new product. When deciding a print, we couldn’t just take any one of the collections. It had to be neutral, yet aesthetic and comforting. Flowers, doves and dots where our choices, set in a color pallet of blues and lilacs. The gowns are 65/35 polyester – cotton for maximum comfort and durability and is available in a 40 inch and 49 inch length.
MONJO: What is the sizing? Wholesale pricing?
LAPIERRE: S/M – L/XL. Wholesale for the short gown is 15.00 USD (MSRP $39.99) and the long gown is 18.75 USD (MSRP $49.99).
MONJO: When are you shipping?
LAPIERRE: July 2019.
MONJO: What else would you like to say about this program?
LAPIERRE: Comfort should never be a restriction. Even in the hardest moments, physically or mentally, finding comfort in the little things are when it’s most important.
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.