(Filed Under Wholesale Swimwear News). Splash Swimwear Wash from The Forever Group, is "a great example of a product that enables independent retailers to compete on the highest level, by offering unique and effective clothing care solutions."
“When you wash a swim suit with conventional cleaners, it doesn’t remove the chlorine. You will still smell it in the fabric when you are done, the same way it stays on our skin after a soak in a spa, even after a shower!” explained Robert French, director of innovation. “Moreover, chlorine is notorious for shifting colors. It can make fabrics turn greenish or blue including blond hair in extreme cases. It is a harsh chemical that breaks down fabric and destroys the elasticity of a swim suit.”
Splash, uses a science-based approach. “It contains an ingredient that works as a catalyst to turn chlorine (Cl) into table salt (NaCl). It essentially neutralizes the chlorine. It works like a salt water pool – which uses salt to make chlorine – but only in reverse.”
“A surprise bonus is the salt acts as a water softener which makes the cleansers in Splash even more effective at removing stains. The plant based gentle cleansers target the soil typically found in a swim suit, such as suntan oil and body oil. The result is a more effective and gentler way to care for a swim suit.”
French arrived at this solution almost a decade ago when a major specialty store customer was having a problem with swimwear being returned by customers. “The new product turned out to be a great success as an add-on Sale. Splash created a whole new profit center for them, plus fewer swim suits were being returned.”
Forever Group has two other fashion washes (to be explored in future articles) that target the challenges of protecting elasticity and fit in bras and shapewear (Swirl) and odor build up in activewear (Fresh). The Fashion Care Collection is offered in a 280 ml.(40 washes) bottle, with a SRP of $8.99 and a TSA approved 100ml travel size for $4.99.
Contact The Forever Group at (416) 723-9200 or Sales@TheForeverGroup.com.
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