(Filed Under wholesale Plus Size News). “Ann Nahari is an American manufacturing company that caters to the plus size demographic that is often forgotten in the fashion and entertainment industry,” explained founder Sumiyyah Rasheed in an interview with BODY.
Founded in 2013, “all work from design inception to finished sewn product is performed in Atlanta,” she emphasized. “With our technical apparel design expertise, the company can respond faster to consumer fashion shifts without the dependence on off shore production.”
“We serve the woman who is under served and allow her to feel as beautiful and desired as women of smaller sizes, which are usually seen as the standard of beauty. Ann Nahari manufactures large cup bra/panty sets with cup sizes G-K and bands 38 -46, teddies, baby dolls and gowns with cup inserts.”
“Unfortunately, we still live in a society where your everyday woman is not appreciated, not showcased and not seen/shown to the world as desirable,” continued Rasheed. “Even in 2019, a couple of celebrity women, including the host of a high-profile award show, had designers refuse to dress them due to their size.”
Ann Nahari “has a unique niche in the manufacturing industry because it is one of a very few U.S. based apparel manufacturers.” While the company does produce some styles in small sizes the emphasis is “on the curvy size range” and go up to 5x. “In order to ensure a good fit especially for the curvy woman, we developed a rigorous in-house testing and fit process. After a style finishes the sample making process, fit models of various shapes and sizes, which include the pear shape, the triangle shape, box shape, mediums, and smalls, are brought into the studio for fitting. A staff member from the technical team is on hand to document the fit models’ feedback about the fit and comfort of the garments including the feel of the fabric against their skin. To gain further insight into the consumer’s psyche, focus groups are conducted to ascertain product preferences including color and style. If there are modifications suggested, they are carefully recorded and given to the technical team for corrections.”
“Quality assurance in the Ann Nahari organization is quite strict. For example, there is a check list to be adhered to in the examination process. If a garment doesn’t meet the QA criteria, then it is pulled from the production run for further analysis to determine if the garment can be adjusted. For example, if the seam’s threads are too loose the garment is given back to the identified sewing operator for correction. After the correction is made the garment is again compared against the QA check sheet. If it passes, it is sent on for pressing, folding and packaging. If the garment still doesn’t make the mark then it is placed in the defect section. However, it is rare that a garment is placed in the defect section because the quality of stitching and joining are closely watched while the garments are being sewn, thus minimizing defects and wasted fabric.”
Ann Nahari is not sold direct to consumers, and limits online distribution. “To maintain a high level of customer loyalty and integrity on our part, the Ann Nahari brand is not sold on Amazon, Ebay, Etsy or other off-priced internet based companies,” promised Rasheed. “In order to protect the specialty stores and boutiques profits, we do not sell on-line. By not competing with on-line sources, the retailer is safe in maintaining product exclusivity and profit margins. Ann Nahari does have items listed on their brand’s website but it is an informational wholesale portal for retailers versus being a competitive retail site. In the near future the Ann Nahari wholesale portal will be configured to accept orders 24 x 7 for those retailer’s who shop after our business hours and wish to place an order.”
Asked about top selling items, Rasheed replied, “currently our best-selling product is an animal print chiffon high low baby doll. The number one reason it is so popular is because we designed the garment with a slightly elongated back which covers the hip area and shows just enough of the front area to be sensually appealing. But the over-arching reason the garment is so popular is because we took the time to listen and implement the customer bases’ request for bra cups in the baby doll to support the woman’s boobs and give the beholder a pleasing image.”
“For this particular product category we have three styles. First we have the white mesh with lace overlay neckline trimmed with satin, neckline trim, satin spaghetti straps and delicate lace hemline. It is available in white and black. The second item in the product category is a lace baby doll with satin neckline trim. The third item in the product category is an animal print chiffon high low baby doll with cups inserted for support.”
The wholesale price for the high-low baby doll is $28.00. “Across all sizes from small – 5X the price is the same. We specifically don’t mark up the pricing for curvy sizes. Some companies do have a minimum advertised price policy, but Ann Nahari does not dictate pricing to retailer. The retailer is free to mark the product up to whatever the market will bear in their particular area.”
“Retailers who are interested in the Ann Nahari brand and want to discuss making purchases can email firstname.lastname@example.org or call 678 200-5809 and ask for either Sumiyyah or Brenda.”
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