(Filed Under Licensing News). New York-based The Beanstalk Group will be expanding its global reach to Latin America through strategic commercial representation agreements with licensing agencies Keystone Marketing and Compania Panamericana de Licencias (CPL).

This news follows the company's recent announcement of Beanstalk's expansion into Hong Kong.

Keystone Marketing will manage the markets of Brazil, Argentina and Chile, while CPK will cover the reset of Central and South America, including Mexico.

“The Beanstalk Group continuously aims to not only provide our clients the reach and breadth they require across a variety of industries and categories, but also to grow globally at a pace consistent with their needs,” said Michael Stone, president and CEO of the company. “With the recent opening of our Hong Kong office, our longstanding London office, as well as this new Latin America initiative, we are proud to offer a global presence like none other in our industry and look forward to developing uniquely focused strategies on behalf of our client brands to reach entirely new audiences.”

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Published 04-07-2009 by Bruna Fernandes