(Filed Under wholesale Lingerie News). Mapalé is introducing a new packaging concept, with “a new and improved box [that] features reinforced cardboard, informative icons, superb trendy look and superior quality overall,” according to co-owner Angela Tobon.

The box includes the company logo in gold foil on a white background, along with a clean, modern photograph of a model, as well as information on the construction of the garment. The photo portion is removable, converting the box into a gift box according to the company.

“Transition to the new packaging starts with our New Volume 2 Lingerie Collection, shipping now,” said Tobon. “Altitude show attendees got to see the new packaging and all comments were great! We already see an impact on sales and the overall appeal of those lingerie pieces, reflecting a sense of quality.”

New in the latest catalog is a bridal collection. “This capsule features cutesy two piece sets, teddies and even wedding party robes for the bride and the maid of honor.” Also in the latest catalog is a “boho chic assortment. Sticking with the earthy tones that Mapalé has been trending this spring/summer season, the Terracotta and Tuscany yellow colors will surely satisfy your palate. These designs are versatile and no longer limited to just the bedroom. A double lining has been added for extra coverage to some of the pieces altering these nighttime styles to daytime wear.” Visit www.mapale.com for more information.

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Published 05-16-2019 by -