(Filed Under wholesale Men's Underwear News). Wood Underwear just launched a “secondary line,” Wood Works, “a basics collection for mass retail,” according to Terresa Zimmerman, CEO and founder.
“It’s an instant hit,” she declared of the new collection which includes three styles of men’s underwear as well as crew and v-neck undershirts. The line is already selling on Target.com, in single and multi-pack configurations.
“We’ve developed this collection with the premium end of mass retail in mind. Wood Works basics have the great quality the Wood Underwear brand is known for, and in the most popular styles. We’re very excited about the early response to Wood Works with the mass retail community. Men, and those who buy for them, are conditioned to getting basics at their daily convenience shopping locations and mass retail. The opportunity to be right there for them is exciting.”
She continued, “Wood Works, while a truly different product, represents the quality, value and high level sourcing our customers have come to expect from the Wood Underwear brand at specialty retail. It’s a great opportunity to stretch our brand.”
Retail price points starting at $15.99. Recently Target.com was also offering two-packs of the boxer briefs for $28.99. Contact firstname.lastname@example.org or (310) 339-4355 for sales and information.
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