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Swim’s Back At VS, But Is VS Back In Swim?


(Filed Under Wholesale Swimwear News). “Swim is Back!” announced the email from Victoria’s Secret. And so it is, with 417 styles now shown on the company’s website. But a review of the collection prompts the question, “Is Victoria’s Secret really back in swim?”

Of the designs displayed, only 55, or 13%, are Victoria’s Secret’s own styles. The rest are a wide assortment of designer brands including FAE, Bruno Banini, Body Glove, Banana Moon, La Blanca, Lascana, Kenneth Cole, Allsisters, Nanette Lepore, Seafolly, BCBG, Jette, Lucky Brand, Bikini Lab and Maaji. It was as if someone at shell-shocked VS said: “before we go too crazy making our own swim, let’s see what the customers are buying.”

Recently, when it announced its financial results, parent company L Brands teased that “a limited, curated digital-only Swim assortment,” was coming soon. But this is a large collection. And it is not inexpensive. For example, one-piece suits range from $78 to $182, with the highest priced being a design from Seafolly. A two piece suit by Nanette Lepore was $208. The lowest priced bikini we found was by Victoria’s Secret itself: a $32 top and matching $28 bottom. — NM


more Wholesale Swimwear News >>

Published 03-18-2019 by Nick Monjo

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