top shadow
BODY

current news

Swim’s Back At VS, But Is VS Back In Swim?


(Filed Under Wholesale Swimwear News). “Swim is Back!” announced the email from Victoria’s Secret. And so it is, with 417 styles now shown on the company’s website. But a review of the collection prompts the question, “Is Victoria’s Secret really back in swim?”

Of the designs displayed, only 55, or 13%, are Victoria’s Secret’s own styles. The rest are a wide assortment of designer brands including FAE, Bruno Banini, Body Glove, Banana Moon, La Blanca, Lascana, Kenneth Cole, Allsisters, Nanette Lepore, Seafolly, BCBG, Jette, Lucky Brand, Bikini Lab and Maaji. It was as if someone at shell-shocked VS said: “before we go too crazy making our own swim, let’s see what the customers are buying.”

Recently, when it announced its financial results, parent company L Brands teased that “a limited, curated digital-only Swim assortment,” was coming soon. But this is a large collection. And it is not inexpensive. For example, one-piece suits range from $78 to $182, with the highest priced being a design from Seafolly. A two piece suit by Nanette Lepore was $208. The lowest priced bikini we found was by Victoria’s Secret itself: a $32 top and matching $28 bottom. — NM


more Wholesale Swimwear News >>

Published 03-18-2019 by Nick Monjo

Related Articles

VS Earned $151.1M On Sales Of $1.61B In Q2
VS, Pink To Trade Independently August 3
VS Sales, Operating Income Jump Sharply
VS To Be Separate Public Firm By August
Post: VS Could Now Be Worth Over $4 Billion
Victoria’s Secret To Be Separate Firm In August
VS, Pink Comp Sales -3% In Fourth Quarter
VS Swim Catalog Arriving In Mail March 1
VS, Pink Holiday Store Comp Sales Fall 23%
Delta Galil To Open 7 VS Shops In Israel


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2021 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2020 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow