(Filed Under wholesale Lingerie News). Ajour has two new brands, a lingerie label, Bretelle, and V&T, a sock line. All three were exhibited at the recent Curve show in New York.
The new brands were launched last year and are “designed and manufactured at the same factory in Ukraine,” along with Ajour, according to the company’s Tetyana Kravchuk.
“Bretelle brand is different from Ajour. This is the brand for younger girls. More bright, colorful, cheeky.” She added that retailers should be interested because “this is a new, fresh brand for U.S. girls, with excellent quality, made in Europe, designed and created by the wizards of Ajour.”
“The retail price is really competitive and price positive,” emphasized Kravchuk. “Bras under $49 and bottoms under $18 at retail.”
Neither of the new labels are available in stores here yet and independent reps or a distributor for the U.S. are options under consideration. Sales contact is Ajour USA LLC, 183 Madison, suite 616, New York, NY 10016, (646) 549-1902, firstname.lastname@example.org. — NM
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