(Filed Under wholesale Shapewear News). ShapeOn, a Canadian company with a new approach to shapewear, is coming to New York Curve with a small collection of shaping products developed over the past three years.
“With ShapeOn, the fabric follows the needs of the women’s body, while with other brands, its the women’s body that has to follow the needs of the fabric,” explained the company’s CEO Michael Battah.
“ShapeOn multi point shapewear provides maximum support on the tummy, hips, thighs and saddle bags to naturally slim the body and has no compression in the stomach area, so women can breathe freely. It also has a buttocks lift / support band combined with a light fabric on buttocks to [give] a natural, enhanced appearance. There is no flattening of the buttocks with this product.”
The original design, “our 16 Point Premium product,” is a shaper which extends from below the breasts to mid thigh. Each point, Battah noted, represents a claimed benefit or design improvement. Four additional styles were added over the last year, the “Premium 12 Point Boxer Short,” “Ultra Slimming 8 Point Shaper,” “Tummy Flattening 8 Point Shaper” and “Tummy Flattening 8 Point Boxer Short.” All designs are available in sizes S, M, L, XL in nude and black and are sold on the company’s own website as well as at other retailers including Amazon and hsn.com.
Battah stated that “most women feel current shapewear on the market are generally: too thick, too hot, too tight and can’t breathe, have top bands that roll, have bottom bands that roll, create bulges and leave marks. The reason for this is that most shapewear on the market today is produced with a uniform thick material from top to bottom that sucks the women in equally everywhere, hence, why we often hear women say they fell like “sausage casings.””
With ShapeOn the approach was to create the ”shaper that makes them happy.” Battah added, “women wear shapewear to look thinner, but are often so uncomfortable, that they can’t wait to take them off. ShapeOn was designed to be so comfortable, you forget you have it on!”
Malika Esshahli, Battah’s wife, co creator of ShapeOn and VP of product development, emphasized, “no one has changed how shapewear is designed over the past 15 years.”
Battah is coming to Curve “to open retailers, web and private label customers,” and is looking for reps and possibly a U.S. distributor. Contact the company at 514-947-9154 or email@example.com.
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